Choosing the right paper stock to print on can be difficult. There are a number of options, and it's not always obvious what the difference is between them.
Two of the most common mistakes we see people make when choosing a paper stock are:
1. Choosing the lowest gsm paper, assuming it will save money.
2. Choosing the highest gsm paper, under the assumption that it is of higher quality.
Whilst those two assumptions aren't necessarily incorrect, using that reasoning to choose which paper stock to use is risky. Different paper types are right for specific situations. This guide should help you identify which would be right for your print requirements. If not, our team know their paper, get in touch for some advice.
Gsm stands for 'grams per square meter' and refers to the substance weight of the paper, relating to a specific are of paper (1mm x 1mm), that remain constant irrespective of sheet size. See... confusing, right?
Types of Paper
Paper types refers to the finish of the paper, this affects the look of the pages rather than the feel or the weight.
This produces a matt finish. The majority of books that you read have an uncoated finish.
Perfect for: novels, poetry books, anthologies, short stories, biographies.
Paper with a silk finish has a low sheen coating. This improves colours and sharpens images. Silk is somewhere between uncoated and gloss, it provides a high quality look in a more subtle way than gloss.